REVERSED PYRAMID: The Punch Point Principle in Speech, Answer and Text

The way we build speeches, answers, and the way we use logic in text determines their effect.A well-structured speech can be short and concise, and a punch point defined in advance will help to create impact. All succesfull Leadership is made by pointed statements, never by blunt ones. Clear communication is crucial for any personal success – and the ticket for the C-suite. The Reversed Pyramid Principle is minimizing the effort and maximizing the effect.Forget about box structures, lines of uniform length, mind-map-style speaking and soulless pyramids: to reverse the information pyramid is transformational. Convincing and persuading are totally opposite structured to usual information pyramids. Whenever we speak or write, we have to decide: pyramid or funnel structure?At the end this is about rhetoric. Reversing the usual information pyramid (well, perfect for slide decks and report textes, elevator pitch, wikipedia, press release) offers personal access to the audience and a broad, high-altitude view from the start. Arguments are substantial and end with a strong punch point. Such funnel modules that move from broader picture to strong conclusion foster persuasiveness.The Punch Point Principle is the essence of any effective speech or answer; truly simple, yet a revelation. The Reversed Pyramid will show you how to communicate your ideas clearly and succinctly. Additionally the Reversed Pyramid Principle guarantees clarity and effectiveness.Stefan Wachtel presents a scientifically founded principle that has been applied for many years by top managers, CEOS and all executives, politicians, passenger pilots and TV presenters.PS: This book is accompanied by a TED Talk delivered by the author: "Disrupting Conventional Speech" - watch it on Youtube Read more